PRESS RELEASE: Daiichi Life Myanmar Launches Refreshed Brand, Expanding Its Direction in Protection to Empower Lives
Yangon, Myanmar – 1 April 2026 — Daiichi Life Insurance Myanmar Ltd. today unveiled its new brand logo, marking the launch of its refreshed brand identity. The company also announced that it will adopt “Daiichi Life Myanmar” as its market brand name and will change its trade name to “Daiichi Life Insurance Myanmar Ltd.” effective on 1 April 2026. The new logo, composed of four shades of blue, symbolizes an endless horizon, reflects diversity, and represents expanded possibilities for the future. This transformation marks a significant milestone as the company introduces its new brand direction, anchored in the idea of “Life Reimagined,” reflecting its commitment to moving forward with customers and empowering people to create joy and expand the possibilities of every life. <New Brand Logo> Daw Zarchi Tin, CEO of Daiichi Life Myanmar, said: “Our refreshed brand reflects our belief in Life Reimagined. We believe life insurance should not only protect but also empower people to see new possibilities, pursue their aspirations with confidence, and move forward with peace of mind. We are here to support our customers in opening their future to endless possibilities.” At the heart of this transformation is a strong focus on holistic wellbeing. Daiichi Life is committed to supporting not only financial security, but also the financial, mental, and physical wellbeing of its customers. Guided by its brand concept, “Live Life Beyond the Horizon,” the company brings Japanese foresight and long-term thinking to help customers make confident decisions for their future. About Daiichi Life Myanmar Daiichi Life Insurance Myanmar (“Daiichi Life”) is part of the Daiichi Life Group, a leading life insurance group from Japan. With over 120 years of experience, the Group has been providing long-term financial protection and life insurance solutions to customers and their families across nine countries. Since obtaining its official operating license in 2019, Daiichi Life has been committed to delivering world-class life insurance services to the people of Myanmar. Guided by its “People First” philosophy, the company combines global expertise with strong local insights to create meaningful and lasting impact within the community. Aligned with the Group’s purpose, “Partnering with you to build a brighter and more secure future,” Daiichi Life goes beyond providing financial protection. The company is dedicated to enhancing the overall quality of life by delivering peace of mind and supporting the holistic wellbeing of individuals and families, empowering them to reimagine their future. Media Contact: Communications Department Daiichi Life Myanmar Khai Deih Neam Email: khai.deih.neam@daiichilife.com.mm Phone: +95 9 978236119 Suu Nwe Htun Email: suu.nwe.htun@daiichilife.com.mm Phone: +95 9 421027175
Daiichi Life Group Diversity, Equity & Inclusion Statement
Daiichi Life Holdings, Inc. (Group CEO: Tetsuya Kikuta) promotes diversity, equity, and inclusion (DE&I). This is to realize sustainable growth of the Group by meeting various needs of our customers and society with our spirit of “By your side, for life” leveraging the individuality of each and every employee. We are pleased to announce the development of our Diversity, Equity & Inclusion Statement, which expresses the Group’s basic approach to DE&I. This statement conveys our aspirational commitment to building an organization that diverse employees take on challenges of creating new value proactively in an environment where they respect each other and can work in their own way. We share the importance of DE&I in our group and will be communicating this statement to our employees with the CEO’s message. Based on this statement, we will continue to strongly promote DE&I to achieve group-wide growth and enhance corporate value, thereby contributing to the sustainable development of society. The Daiichi Life Group Diversity, Equity & Inclusion Statement At Daiichi Life Group, a diverse, equitable, and inclusive environment opens a world of opportunities for our people. We hold a collective, aspirational commitment to creating an environment where our people feel safe, respected, valued and heard at work, cultivating a sense of belonging. We believe inclusive teams with diverse backgrounds, experiences and thinking are essential in enabling our people to innovate, grow and develop. Advancing diversity, equity, and inclusion will help us realize our Group’s Brand Message “By your side, for life” for our customers, partners, and communities.
Daiichi Life Myanmar Launched its Bancassurance Partnership with KBZ Bank
Yangon, Myanmar, May 18, 2023 – Daiichi Life Insurance Myanmar Ltd. (“Daiichi Life”), a leading Japanese life insurer and part of the Daiichi Life Group, has launched its Bancassurance Partnership with KBZ Bank. The partnership aims to deliver comprehensive life insurance solutions that are tailored to meet the needs of KBZ Bank customers for protecting and saving funds for their loved ones. Through this partnership, Daiichi Life aims to accelerate life insurance awareness and deliver financial protection and wealth accumulation propositions to the people of Myanmar. The partnership will leverage the strengths of both companies; 120 years of life insurance experience from Daiichi Life Group and KBZ Bank’s strong expertise in Myanmar’s Banking industry, and their diverse customer network as the largest privately-owned bank. Daiichi Life’s life insurance products and services will be available at KBZ Bank branches and KBZPay Centers in Yangon effective from today, on its first month and will expand to other branches progressively. “We are proud of this collaboration with KBZ Bank, which is the largest bank with a strong customer network in Myanmar. We believe that our strategic collaboration is a pursuit to Daiichi Life Group’s philosophy of People First. This partnership will enable us to expand our reach, and we look forward to delivering long-term financial solutions and bringing peace of mind to the people of Myanmar,” said Daw Zarchi Tin, Chief Executive Officer of Daiichi Life Insurance Myanmar. “Our partnership in bancassurance is in line with KBZ Bank’s dedication to enhancing the quality of life in Myanmar by providing greater accessibility to financial products and services. It also builds upon Daiichi Life’s vision to safeguard and enhance people’s well-being. We aim to synergize our expertise and strength to offer a wide range of financial products and services that will cater to the evolving needs of our customers. Through this collaboration, we intend to provide a comprehensive suite of a wide range of top-notch life insurance and financial solutions that will create a more holistic financial planning experience for our customers via our extensive network of 500 branches and digital channels throughout the nation, as well as our sizable retail customer base. We do believe that by working together, we can create a stronger, more resilient financial industry that will benefit our customers and stakeholders alike by leveraging our collective strengths and will significantly expand coverage across the country.” said U Zaw Lin Aung, Chief Executive Officer of KBZ Bank. About Daiichi Life Insurance Myanmar Daiichi Life Insurance Myanmar Ltd. is a part of the Daiichi Life Group, a leading life insurer in Japan with a history of over 120 years since its foundation in 1902. Today, the Daiichi Life Group, with life insurance and asset management companies in Japan, provides financial protection to customers and their families in 10 countries, including Myanmar, with a “People First” approach. As of March 31, 2022, the Daiichi Life Group owns total assets worth US$538 billion and premium and other income of US$43 billion. Our founder’s pursuit of the best and our innovative spirit are the driving forces behind the Group’s mission. “By your side, for life” will lead our Group’s more than 62,000 employees globally. About KBZ Bank Ltd. KBZ Bank is Myanmar’s largest privately-owned bank with a network of over 500 branches across the country. With the largest digital and retail customer base in Myanmar, KBZ Bank is committed to improving the quality of life in Myanmar through banking. The bank is working towards continuous service improvement to drive its twin mission of bringing 100% financial inclusion in the country and becoming Southeast Asia’s leading bank in customer service by 2024. KBZ Bank leads Myanmar’s digital economy offering a range of innovative products and services to meet the needs of its customers. Through KBZPay, Myanmar’s fastest-growing mobile wallet with more than 12 million users, KBZ Bank has brought banking beyond its branches and to even more communities. KBZ Bank has been recognized as the Strongest Bank in Myanmar for two consecutive years by The Asian Banker. With a focus on achieving 100% financial inclusion, KBZ Bank is committed to bettering the communities it operates in while pushing the boundaries of digital banking. The bank has also been recognized for its commitment to diversity and women’s empowerment, receiving awards such as the “Best Bank for Women Empowerment Myanmar 2022” by Global Business Magazine and “Technology Excellence for E-Wallet & E-Commerce” by Asian Business Review. With a strong focus on innovation, customer service, and social responsibility, KBZ Bank is a trusted partner for individuals and businesses alike. To learn more about KBZ Bank and its products and services, visit www.kbzbank.com.
Strategic Partnership between Myanmar Oriental Bank and Daiichi Life Myanmar
Yangon, 22 July 2022 – Daiichi Life Insurance Myanmar Ltd. (Daiichi Life), a part of Daiichi Life Group, one of Japan’s leading life insurers and Myanmar Oriental Bank (MOB) have launched its bancassurance operations with its debut in the 14 branches of the Bank in Yangon after the company signed an agreement for a strategic partnership with the bank earlier last year. The agreement provides range of life insurance products addressing various needs of the Myanmar Market through the Bank’s various channels. With MOB’s long-standing history of serving the people of Myanmar for more than 28 years known for its strong customer orientation and corporate governance and Daiichi Life’s world class leading insurance services and experiences, the partnership brings about trusted solutions giving financial security to Myanmar communities and strengthening Myanmar’s financial markets through the development of the life insurance industry. With the commencement of the partnership, MOB’s customers now have access to knowledge about life insurance as well as financial planning consultation services in branches of MOB in Yangon. Daiichi Life is quickly expanding their life insurance services in other branches of MOB across the country. With Daiichi Life’s presence across all branches and various customer segments, MOB’s customer would be able to get access to financial advisory services and products to make sound financial planning for the future. Daiichi Life’s Chief Executive Officer, Daw Zarchi Tin remarked, “Our partnership with MOB is a significant journey for the Daiichi Life Group. With our mission of standing ‘‘By Your Side, For Life’’, we are looking forward to working with MOB to provide long term solutions that allow the people of Myanmar achieve financial security.” “The collaboration between Myanmar Oriental Bank (MOB) and Daiichi Life Insurance Myanmar, allows the companies able to provide a long-term life security and assurance protection through life insurance for our customers as well as the people of Myanmar,” said Daw Kyi Kyi Than, the Chairman of Myanmar Oriental Bank. About Daiichi Life Group & Daiichi Life Insurance Myanmar Ltd. Daiichi Life Insurance Myanmar (Daiichi Life) is a part of the Daiichi Life Group, a leading life insurance group from Japan. For over 120 years, the Group has been offering long-term financial protection and life insurance services to customers and their families across 9 countries. In 2019, Daiichi Life obtained the official operation license to bring our world class life insurance service to deliver the people of Myanmar. “People First” philosophy guides our business here in Myanmar, and together with our local and international talents, we aim to carry out Daiichi Life’s 120 years of service quality to create a meaningful impact to the local community. Daiichi Life is committed to raise the quality of life by passing on peace of mind through providing life insurance services under the Group mission of “By your side, for life” and contributing to the local community. About Myanmar Oriental Bank Ltd. Myanmar Oriental Bank (MOB) was incorporated in 1993 and offers efficient and reliable banking services, deposit-taking, lending operations, remittances, trustees, and electronic channel banking with 48 branches across Myanmar. Besides domestic banking, MOB has a global network by establishing worldwide correspondent relationships with 58 foreign banks and provides international banking services. Moreover, MOB expanded its business by forming Oriental Leasing Company Limited (OLCL) as a subsidiary in 1995 to facilitate financial support to the people of Myanmar. According to the mission of the bank, MOB always strives to provide it’s the best service to customers and to fulfill their financial needs and financial goals.